Timberland Nature concept
in the company’s flagship “outdoor” concept, timberland stress refers to nature and the vast outdoor space, whether on land, sky, water or the seabed. timberland’s outdoor product demand is people’s physical and psychological in nature to pursue happiness, rather than measurable sport performance. so for the extreme-type sports-related products, timberland hold reservations. timberland is also the image of masculine women, the market began to pay attention. women now account for footwear 12% of total turnover this year, in september will be in its operated stores, franchise and partnership stores introduced the first women’s series. if this year’s favorable response, in 2002 autumn and winter will continue to expand product content, and increase the distribution points. in addition, timberland is also possible to consider the future development of children’s wear market.
when put on thick shoes feeling good again, and then with comfortable clothes, a strong pioneer spirit of western coffee tones whether to allow you to immediately infected body? if you are those who prefer hiking or hiking, timberland is also used in specialized mountaineering boots to choose from!
another focus will be on sports apparel. although timberland did not participate in intersport, sporttechniciendusport professional trade shows, but the sports products account for the proportion of the total turnover to 12% from 1997 to the current 17%. more than a year ago launched mountain athletic sports series products, the reaction is good, but companies do not seek radical hope that moving steadily, so that movement of natural products in the market to find the best positioning.
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