Timberland Launches Global “Don’t Tell Us It Can’t Be Done” Campaign
in december, 192 nations from around the world will come together in copenhagen to attempt to ratify a new global climate change treaty, designed to replace the soon-to-expire kyoto protocol. cop15 represents a significant opportunity to take action on climate change. through the dont tell us it cant be done campaign, timberland hopes to rally cheap timberlands boots the power of individuals and consumers around the world to affect this process positively by challenging government leaders to set standards for emissions.
timberland is challenging world leaders at cop15 to commit to reducing global emissions c even if that means a cap and trade system. even with the restrictions that such a model could produce, timberland is confident that it would force innovation in industries everywhere and that businesses women timberland boots , as problem solvers, would find a way to adapt without passing the cost to the consumer, just as timberland has. through measures such as improving lighting design, using renewable energy sources at timberland facilities and building all new us stores to leed specifications, timberland has reduced its direct carbon emissions by 27% since 2006 c all while achieving cost savings.
its time for companies to look men timberland boots at the effect their business has on the environment and do something about it, said jeffrey swartz, timberlands president and ceo. if world leaders set the standards, businesses will find a way to innovate and make environmentally conscious products and profits at the same time. it can be done.
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