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in the united states, as companies increasingly focused on environmental protection, and earth day (earth day) is step valentine’s day, easter and christmas’s footsteps and become a good business opportunity to start marketing campaign. but earth day is not the protagonist of advertising a wide range of gifts, but these enterprises themselves and their environmental performance.

april 20, 2006, in order to focus on global warming and its environmental impact, timberland company launched an cheap timberlands boots annual earth day activities, calling on people to conserve our cheap timberlands most precious natural resource – water.

enterprises to the public to convey information on eco-friendly marketing, more and more, in order to make their voices are not drowned, timberland make persistent efforts, the decision with the united cheap timberlands shoes states has the greatest influence on earth day activities alliance.

2009 timberland be april 17 to 19 u.s. green apple earth day festival (green apple festival) and the earth day network (earth day network) activities of the sponsor. at the same time a series of national volunteer activities, including support for environmental protection concerts and arts festival. activities in 10 cities in the united states.

washington, dc, in order to encourage green travel, tim-berland earth day, sponsored by the national mall over the weekend after a tricycle ride around the activities free of charge. timberland brand tricycle free of charge for green apple volunteers, tourists and pedestrians.

in the united states, earth day has become a grand festival, the “green marketing, the declaration,” the author of (john grant) to the “successful marketing,” said, timberland earth day campaign to increase the maximum to attract consumers and the media, vision.

all the companies say their focus on environmental protection, consumers have heard this tired cliche, but it does not mean nothing to show for the wrong. said: “in the earth day to promote the environmental performance of companies like to advertise during the super bowl in the united states, if you do not preach, but will consumers think your business is not enough green.”

he also pointed out that the european market is different from the united states. consumers prefer to get an objective coverage from the media, rather than win the trust of the enterprise launched on its environmental performance, promotional activities. therefore, publicity not only through advertising, also need to tell consumers about the environmental facts.
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