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do you know what is “carbon footprint” do? advertised for the new new-generation “broadwood” breed of person who does not know this, then it would mean that you “out” of the.

“carbon footprint” refers to each person’s greenhouse gas emissions and carbon dioxide as the standard calculation. daily activities are related to fuel combustion, while the fuel when burned, release of gases cause global warming causes. the concept of the cheap timberlands image of the “footprint” as the metaphor that every one of us in the sky, increasing greenhouse gases have left their mark.

in recent years, environmental protection and fashion to begin a dialogue, many brands are beginning to try the green concepts, environmental protection and clothing have listed. timberland addition to all apparel using organic cotton, recycled yarn and hemp fiber and other raw materials, but also the “carbon footprint” of the concept of integration into products, introduced the innovative “labeling” (nutritional label).

timberland counter to pick a pair of clogs or shoes, in the heel position, you will see a number, it will tell you exactly how this pair of shoes “green.” there are a card in the shoebox, made an explanation on this number, listed above, the carbon emissions rate from 0 to 10. this “labeling”, specifically to tell each consumer the product they are purchasing, including where the production, how to produce, and as a measure of the climate, chemical composition and in terms of resource consumption and environmental influence. at the same time will also write a shoebox inside the thought-provoking words – “how do you leave footprints.”

timberland believes that shoppers pay attention to climate issues will buy those who can help to reduce carbon emissions of shoes. among this group of customers will become more loyal brand users.

now, over 60 different types of timberland products labeled as such figures. they not only reflects these shoes cheap timberlands shoes “carbon footprint”, but also reflects a number of other factors, such as the production of these shoes to use when the number of harmful chemical substances. timberland plans to 2010, these signs posted on all footwear and clothing. while no one will be time spent in the calculation of their own shoes and clothing can contaminate the number of the world, but timberland in promoting their products highlighted in the low carbon footprint, consumers enjoy the fashion at the same time feel that they have contributed to cheap timberlands boots environmental protection efforts, few people would refuse such a good thing.
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